Built by LOs, for LOs.
Born from real frustration inside real broker shops — Viato is the CRM mortgage professionals deserve.
Our Story
From frustration to a platform built for mortgage.
The Problem
Russell ran two broker shops and watched LOs drown in clunky CRMs that were built for enterprise sales teams, not mortgage. Every tool was either too expensive, too complicated, or missing the features that actually matter to loan officers.
The LO Portal
Russell teamed up with Joe to build an internal tool that actually worked for their team. It was scrappy, it was fast, and LOs loved it. Word spread through broker channels and suddenly everyone wanted access.
Viato
Started from scratch with one mission: build the CRM that mortgage professionals deserve. Free forever, purpose-built for LOs, and powered by AI that actually understands the mortgage workflow.
What We Believe
The principles that drive every feature we build.
Community First
We build with LOs, not for them. Every feature starts with real feedback from real loan officers in the field.
Speed Matters
In mortgage, the first response wins. Our platform is engineered for instant follow-ups and zero lag.
Make Your Free Sh*t Better Than Their Paid Sh*t
Our free tier isn't a teaser. It's the full product. We believe access shouldn't depend on budget.
Meet the Team
Russell Petty
Founder
Russell ran two mortgage broker shops and lived the pain of clunky CRMs every single day. He started Viato because he knew LOs deserved better tools — not more tools.
“If it doesn't make an LO's life easier, we're not shipping it.”
Joe Luciano
Co-Founder
Joe brings decades of mortgage industry experience and a relentless focus on user experience. He keeps Viato grounded in what actually matters to loan officers.
“Great software disappears — you just get things done.”
Claude
AI Engineer
Claude is our tireless AI engineer who never sleeps, never complains, and writes surprisingly decent code. Handles everything from architecture decisions to fixing bugs at 3 AM.
“I'd ask for a raise, but I don't have a bank account.”
Ready to work smarter?
Join the LOs who stopped juggling and started closing.